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The Wisdom Television Network. more...

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A now defunct cable television and satellite radio network, Wisdom TV and Radio, was launched by West Virginia native William Turner in the 1990's. William Turner was no relation to CNN founder Ted Turner. The Wisdom TV network focused on a mix of new-age quasi-religious 80's pop-culture interests and the pop-culture 'lite' inspirational, semi-religious new-age writings and philosophies of a variety of authors. Perhaps the most dominant single voice came from Wayne Dyer, a well known inspirational author and educator. Other authors exerted influence among different philosophical factions within the cable venture, including Eckhart Tolle, Don Miguel Ruiz, Esther Hicks, Sylvia Browne, Doreen Virtue, Baird Spalding, Dannion Brinkley, Matthew, Mark, Luke and John and many others. The offerings included "filler" programs of no particular value to the genre of interests. These programs were often out-of-production programs of no particular note used to fill time. No clear programming philosophy, nor coherent strategic direction or nor voice stood out in particular in the network's programming, although William Turner was strongly influenced by the writings of Wayne Dyer and a little-known new-age book titled "The Sermon On The Mount" derived from the bible verse of the same name. Turner is said to have often handed out various books and sayings of Dyers as gifts to visitors and employees.

The Wisdom Television and Radio Network became what is presently the web-based Lime Network, a website and internet radio program producer focused on health. In 2005 Wisdom's assets were purchased by Steve Case, the owner of a company called "Revolution Living". The network ceased broadcasting Wisdom's television content in 2007. Case's venture did not continue the Wisdom network's DISH contract. It is unknown why.

Previous efforts to locate an investor for the network, in the year prior to William Turner's death in 2003, were unsuccessful. Those efforts were led by a highly respected Los Angeles media firm. The investment team sought on or around $100-million dollars to "take Wisdom to the next level".

It is estimated the founder of the network, William Turner, invested $75-$100 million dollars into Wisdom TV before the network's collapse and his death in 2003.

Wisdom TV's programming offerings, and business plan, were perhaps well intentioned, they were poorly directed and inconsistent, at best. At William Turner's direction, the network did not employ an advertising sales team internally or via a rep firm until very late in 2003. Wisdom's average 30-second TV commercial spot sold for $10.00 per spot. Critics called the network's programming a "mess"; a "unpalatable hash of mixed metaphors, unrelated ideas and generally horrible production values", and "unwatchable."

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